Flightdeck believe that the four most important benefits of CRM are:

• Customer satisfaction and loyalty is increased
  Given that it typically costs around 8 times as much to find and sell to a new customer as it does to sell to an existing customer, the importance of retaining as many customers as possible is paramount.
• Your business can reach its true sales potential
  Opportunities for cross selling and up selling are maximised while scope for leads to go cold is removed. Company resources are effectively targeted at the most profitable customers.
• Internal communication and team working are greatly improved
  Your team work effectively in a streamlined and coordinated way and are fully armed with all the information they need. Customers and potential customers perceive a helpful, friendly, efficient and professional organisation.
• Senior Management have the tools to be fully in control of a business
  Enjoy full awareness of everything considered important about what’s going on in the business. Be automatically alerted to anything that happens which you want to know about and have a 360 degree view of your business and its customers.

A CRM system should bring together all information related to your customers and what you do for them, and manage it effectively.

Customer facing employees in departments such as sales, customer support, and marketing are then able to make quick and informed business decisions.

CRM is NOT Software. CRM is a business strategy designed to reduce costs and increase profitability by improving customer loyalty.